Vision and Values
In 2010 United Coffee unveiled its strategic vision to become Europe’s leading independent coffee company through a combination of consolidating a fragmented market and organic growth. The company’s vision is supported by the three core strengths of the business:
- Superior product know how
- Broad experience of the retail and out-of-home market
- Unrivalled supply chain efficiency
United Coffee has established its values to reflect the ambition of the company, as well as the highest level of importance it places on maintaining strong relationships with its staff and client base.
Make a difference
150 years of experience, world-class products and unbeatable passion gives us the ability to deliver exceptional service across the European market
Be a connoisseur
From the crops of Brazil, Columbia, Mexico and Vietnam to the cups of London, Madrid and Geneva, coffee is at the heart of our business.
We source our beans from around the world, using our unbeatable expertise to create rich, distinctive coffees full of flavour.
Our name reflects the strength of our business relationships both with our employees and externally.
We believe that by working together we can build strong, successful partnerships and are committed to providing the support that’s right for your business, now and in the future.
United Coffee works within internationally recognised codes of conduct to protect ecosystems, people and wildlife.
Since 1990 we have been a European leader in sustainable coffee, forging relationships with Fairtrade, Rainforest Alliance and Utz Certified. In addition, we are a founding member of the 4C Association (Common Code for the Coffee Community) and we purchase all of our tea from producers who are members of the Ethical Tea Partnership.